Today being New Year's Eve, I would like to wish you all the best for the coming year, keep writing and above all keep that dream of working for yourself from home alive.
Today's post is all about search engine optimisation, or SEO.
Search Engine Optimization or SEO, is the art of getting your website
or blog on the front page of Google Search for specific search terms. In this
article, I will cover a couple of basic SEO steps which you can learn and apply
to your online business instantly.
Keywords and keyword phrases.
Keyword phrases are niche specific words that people search for. For example, a
keyword could be something like “dog training” (2 keywords). A keyword phrase
is a short phrase which contains the keywords you are targeting such as “house
training for dogs”. Basically, you want to target these high search volume
keywords and key phrases and use them in your blog posts or article frequently.
Your job is to find a
right balance in keyword density. If you overuse keywords in your website, your
website will come off as spam by the search engines. Try to keep density within
2-3% to be safe.
Are you the Authority site
on the net? In general, Google gives pages with lots of quality back links,
high traffic volume and social interactions such as blog comments a good page
ranking. These kind of sites are referred to as “Authority sites”. Your job is
to make your website become the authority site by adopting good SEO practices.
Tips for writing – As a
general rule of thumb, include your keyword inside the title and on the first
paragraph of the body. Whenever possible, bold or italicize the keyword or key
phrase that you are targeting.
Finally, you should fill up
your website with good, relevant content as the Google spider crawlers are
getting smarter and smarter at picking up what’s fluff and what’s not. Adopt
these good SEO practices and you’ll be on your way to tons of traffic.
Please feel free to leave a comment below or leave your email and I will get back to you!
