How to do keyword research for your eBook

Hi All!

This post is going to teach you a good way to select popular keywords for your eBook.
This is important as it will ensure your writing will be found by the major search engines when people go online to find answers to their queries.


For the best training online to take you from newbie status to earning a living at home go here

Keyword Research

By most internet marketers, myself included, this is considered to be the most important
phase of the entire process. Your ultimate goal is to have your own articles and/or
website on top of the Google search results for search terms relevant to the product you
are selling. To be profitable, your keywords need to both be searched for by a fair
number of people each month and also to not have extremely difficult/established
competing websites taking up the spots you want.

“So how do I find good keywords?” For this step, head on over to
 https://adwords.google.com/select/KeywordToolExternal.

Next, open up a new tab on your browser (or a new window altogether if you prefer). In this window, use your favorites menu to navigate back to the page of one of the products you were interested in.
Highlight its URL address and then go back to your keyword research tool tab. Click the
bubble that says “Website Content”, and then paste the URL of the product site into the
field given (see below). Now Google's tool will suggest keywords for you based on the
site's content.

Now, press “Get keyword ideas”.
BEFORE YOU BROWSE RESULTS: Go to the dropdown menu on the top right of your
results and select “Exact” rather than “Broad”. You are doing this because we only want
to see how many people are searching for the exact keyword phrase shown. With a
broad match, we are shown the searches for similar keywords which might give us
deceptive search counts for a keyword (for example a keyword might look like it has a
ton of people searching in when in fact people are searching another similar phrase and
targeting the one shown would result in very little traffic).


Now, here's the tough part: How do you choose which are good phrases to go after?
First, take a look at your product. Think, “what would someone looking for my product
search for?”

If your product is a guide for getting rid of acne, a phrase like “home
remedy for acne” or “how to get rid of acne” would be good to target.


Go through the list and copy every phrase that you like into a notepad window (or
something similar if you prefer). Next to the phrase, write down how many searches per
month it gets. This is the “Global Monthly Search Volume” number. In doing this, I like
to stick to phrases that are getting a minimum of 700-800 searches per month, but more
is preferable... To give you an idea of search volume, something searched 3,000 times
per month is looked up about 100 times per day.
When you're done going through the phrases Google suggests for you, don't be afraid
to try your own phrases if you think of some that are relevant but weren't suggested for
you. Any phrase you think would be a searcher willing to buy what you're putting front
of them, put into your notepad.


Alright, once you've got a good little list together (as many keywords as you can find!),
head on over to the Traffic Travis Website. This is a 100% free keyword research tool
we're going to use to evaluate if the keywords you've chosen are ones you can get onto
the top of Google for. Basically, we're evaluating how much competition a phrase has
and how strong it is.
Click the “Download Free” button and go through the steps to get your registration code
and download the program. Don't worry, you can ignore any attempts to sell you the
“Pro Version”, I myself still only use the free one.

How many keywords have you got that are “doable”? You want a lot, dig deep into the keyword
research tool and do your best to find as many keywords as possible. I like to find tons
so that I have lots of ideas when writing articles.You don't want to skimp on keyword
research so don't be afraid to spend some time looking for a product with good
keywords.

If you need some help with all of the above and lots more invaluable tips and advice, save yourself time and money by going here

How to choose a niche for your eBook

Choosing a niche can be the most difficult part of getting started on writing your eBook.

With hundreds of products online offering solutions on how to do this, the best one by a mile is this one.
 I recommend signing up straightaway, as without that kind of expert honest guidance you could be years floundering about wasting time and money. :-)

There are potentially thousands of profitable niches out there with hungry crowds searching for information
on a particular topic.
To help you discover which topics and niches are popular or gaining in popularity, I will write today about a few different sources to which you can turn to gain this information.

The first one is Google Trends. Just type in Google Trends into google and this will direct you to their site which gives detailed figures and results for which topics are being searched most for on Google.
Not only does it give you figures for how many people are conducting these searches, but also the regions and cities where these people are from who are entering these keywords to search Google for answers to their problem! Just type in the  keywords you think people are using in their search and on which you will be basing your eBook, and Trends will give you the information you are looking for.

Another free tool is Quantcast.com. On their homepage all you need to do is type in a website address related to a niche which you may think will be worth writing about, and it will provide you with a complete profile of the visitors to that site. Age group, gender, ethnicity, salary range, number of children are all details of the visitors to that site, very valuable information for you indeed, as you can use this to tailor your eBook to suit your audience. You need this to target your market.

A good tip is to take a visit to Amazon.com. Search for any eBooks already in circulation there and look up the reviews. Reading these reviews will let you know exactly how people's needs in this area are being met, and if there are any gaps in information in this niche that need to be filled. Figure that out and you're already half way there!

Visiting forums related to your niche is a very good way to check out what it is that people are looking for.
These forums are full of members talking about a specific problem which is common to all on that forum.
There you will find a wealth of information on what solutions people are searching for online .

Not only will the above suggestions provide you with all the information you need, but it will provide you with the necessary background details to tailor your eBook towards your target audience.

Remember, the more you know about the person for whom you're writing your eBook , the better your eBook will be, the better reviews it will receive, and the more money you will make!

So get started doing your research today, and get writing!

Go here for affordable in depth training and start making money online today. :-)

Search Engine Optimisation

Hi All,

Today being New Year's Eve, I would like to wish you all the best for the coming year, keep writing and above all keep that dream of working for yourself  from home alive.

 Today's post is all about search engine optimisation, or SEO.

Baby Steps To Good SEO Practices

  Search Engine Optimization or SEO, is the art of getting your website or blog on the front page of Google Search for specific search terms. In this article, I will cover a couple of basic SEO steps which you can learn and apply to your online business instantly.

Keywords and keyword phrases. Keyword phrases are niche specific words that people search for. For example, a keyword could be something like “dog training” (2 keywords). A keyword phrase is a short phrase which contains the keywords you are targeting such as “house training for dogs”. Basically, you want to target these high search volume keywords and key phrases and use them in your blog posts or article frequently.

Your job is to find a right balance in keyword density. If you overuse keywords in your website, your website will come off as spam by the search engines. Try to keep density within 2-3% to be safe.

Are you the Authority site on the net? In general, Google gives pages with lots of quality back links, high traffic volume and social interactions such as blog comments a good page ranking. These kind of sites are referred to as “Authority sites”. Your job is to make your website become the authority site by adopting good SEO practices.

Tips for writing – As a general rule of thumb, include your keyword inside the title and on the first paragraph of the body. Whenever possible, bold or italicize the keyword or key phrase that you are targeting.

Finally, you should fill up your website with good, relevant content as the Google spider crawlers are getting smarter and smarter at picking up what’s fluff and what’s not. Adopt these good SEO practices and you’ll be on your way to tons of traffic.

Please feel free to leave a comment below or leave your email and I  will get back to you!