Facebook as a marketing tool

Today's post is all about Facebook as a marketing tool for your home business, be it a website you're trying to promote, your writing services, or a product you're promoting online.

5 Tips For Using Facebook To Draw Traffic

Facebook Fan Pages can be a very useful tool for drawing massive traffic to your websites, Facebook page or blog. Fan pages are better than profile pages because of the ability to have “Fans” which will constantly be updated on their feeds by whatever you post on your Fan page.

The way to draw massive traffic through a Fan page is by getting your Fans to interact with the content you post on your Fan page. Here’s a few techniques for making that happen:

-Ask questions.One way is by simply asking questions of those who ‘like’ us on Facebook. Every day or two we pose a simple question that asks readers either for their opinion, to share an experience that they’ve had, to tell us something about the stuff they are interested in and so forth.

-Highlight important updates. The benefit of highlighting what’s happening on your Facebook page is it boosts the numbers of responses to the questions that you ask. Also, people who just joined the page can get into the latest updates on the site.

-Start a landing page. Just like how the usual landing page or opt in page works on your website, you can include one on your fanpage and encourage people to “like” the page so that they can get a free download to a free gift. This can help you to build your subscriber list fast and send them back to the Fan page for more updates.

-Advertise on Facebook. Advertise on Facebook and draw passive traffic into your Fan pages (preferably send them to your landing page). The more “Likes” you get, the more your business will get exposure on the newsfeeds of the fans and the more traffic you will get.

-Provide lots of useful content and send them to your blog. Use the Facebook Fan page as an “outpost” for your fans to get updates on latest blog posts or news on your website and encourage them to visit your website.

How To Use Facebook For Branding Purposes:

Whether you’re a high flying millionaire, an artist, a community person or a leader, Facebook offers a very useful platform for branding yourself among your audience. This platform is none other than the function called Facebook Fan pages.

If you scour Facebook you’ll pretty much bump into all sorts of Facebook fan pages catered to artists, local businesses and organisations.

 Here’s how you can start up your own Fan page for branding purposes:

Starting a Facebook Fan Page is free of charge. Simply scroll to the bottom of Facebook and select “Create A Page”. Once you’ve set up a page, enter in all the details pertaining to yourself or the figure you wish to brand. Make sure it is congruent yourself as not to confuse others. If you have a local business, set up a local business page and put in stuff such as contact information, maps, or post photos of your business logo.

Once you’ve set up your page, kindly invite your fans and existing customers to join you there. From there you can post updates, share interesting news or talk about your daily life if you wish to share it with your fans and followers.

Get them to interact with you and know you at a more personal level. Get existing customers to post testimonials or reviews of products of you have. These will serve as amazing social proof for others who wish to buy your products.

You can also organise competitions to create hype and get your followers involved. Get the news out to your followers using your Fan page and you’ll be swimming with new leads in no time.

Remember, if you wish to successfully brand yourself, you’ll have to connect with your followers at a personal level and show that you too, are like them