- See more at: http://mybloggersworld.blogspot.ie/2013/02/showing-post-title-before-blog-title-in.html#sthash.Fl1ZTHml.dpuf

Wednesday 9 January 2013

Facebook as a marketing tool

Today's post is all about Facebook as a marketing tool for your home business, be it a website you're trying to promote, your writing services, or a product you're promoting online.


5 Tips For Using Facebook To Draw Traffic

Facebook Fan Pages can be a very useful tool for drawing massive traffic to your websites, Facebook page or blog. Fan pages are better than profile pages because of the ability to have “Fans” which will constantly be updated on their feeds by whatever you post on your Fan page.

The way to draw massive traffic through a Fan page is by getting your Fans to interact with the content you post on your Fan page. Here’s a few techniques for making that happen:

-Ask questions.One way is by simply asking questions of those who ‘like’ us on Facebook. Every day or two we pose a simple question that asks readers either for their opinion, to share an experience that they’ve had, to tell us something about the stuff they are interested in and so forth.

-Highlight important updates. The benefit of highlighting what’s happening on your Facebook page is it boosts the numbers of responses to the questions that you ask. Also, people who just joined the page can get into the latest updates on the site.

-Start a landing page. Just like how the usual landing page or opt in page works on your website, you can include one on your fanpage and encourage people to “like” the page so that they can get a free download to a free gift. This can help you to build your subscriber list fast and send them back to the Fan page for more updates.

-Advertise on Facebook. Advertise on Facebook and draw passive traffic into your Fan pages (preferably send them to your landing page). The more “Likes” you get, the more your business will get exposure on the newsfeeds of the fans and the more traffic you will get.

-Provide lots of useful content and send them to your blog. Use the Facebook Fan page as an “outpost” for your fans to get updates on latest blog posts or news on your website and encourage them to visit your website.
How To Use Facebook For Branding Purposes:

Whether you’re a high flying millionaire, an artist, a community person or a leader, Facebook offers a very useful platform for branding yourself among your audience. This platform is none other than the function called Facebook Fan pages.

If you scour Facebook you’ll pretty much bump into all sorts of Facebook fan pages catered to artists, local businesses and organisations.

 Here’s how you can start up your own Fan page for branding purposes:

Starting a Facebook Fan Page is free of charge. Simply scroll to the bottom of Facebook and select “Create A Page”. Once you’ve set up a page, enter in all the details pertaining to yourself or the figure you wish to brand. Make sure it is congruent yourself as not to confuse others. If you have a local business, set up a local business page and put in stuff such as contact information, maps, or post photos of your business logo.

Once you’ve set up your page, kindly invite your fans and existing customers to join you there. From there you can post updates, share interesting news or talk about your daily life if you wish to share it with your fans and followers.

Get them to interact with you and know you at a more personal level. Get existing customers to post testimonials or reviews of products of you have. These will serve as amazing social proof for others who wish to buy your products.

You can also organise competitions to create hype and get your followers involved. Get the news out to your followers using your Fan page and you’ll be swimming with new leads in no time.

Remember, if you wish to successfully brand yourself, you’ll have to connect with your followers at a personal level and show that you too, are like them

How to grow your business using video

Hi Homeworkers!

This post is a bit of advice on how to grow your business, be it online or offline.


How To Grow Your Business Virally Using Videos

We all have 24 hours in a day. The amount of leads we can generate in our business is limited to how much time we have, or is it? There’s one way to attract tons of leads and grow your business faster than ever – Through the power of viral marketing.

In this article, I’ll show you how you can grow your business virally using videos. Viral marketing is the marketing of word of mouth (or online sharing) which helps you grow your online business by leaps and bounds in a short amount of time.

With the emergence of social sharing video sites such as YouTube, people can easily upload videos for free and reach a wide audience in a short amount of time. The key is in creating good viral content which makes people want to share it.

Make some funny videos related to your content, hire a professional to make a cool video or if you have some skills in video editing, try making something cool yourself. Then, post up the video on YouTube and get people to view it.

Blast your video to your email list, ask your friends to watch it and encourage your viewers to share it with their friends. The more people that share or view it, the higher ranking it will get in the video search engine and hence, more people will see it in return.

Keyword research is also very important. In your video description, make sure you include keyword rich descriptions inside. This is because YouTube ranks very high in the search engines, so the more targeted your keywords are, the easier people can find your content and help your videos get higher viewership.

Most importantly, don’t forget to include a link in your description to a website of your online business or include a call to action at the end of your video.